A CRM is useful when a small team can no longer tell, at a glance, which leads need a reply and which deals are about to close. Most small teams do not need the largest platform. They need a pipeline everyone updates, reminders that fire on time, and pricing that still works after the next hire.

Our CRM coverage is documentation-based unless a page says otherwise. Each page names the sources we checked and the date we checked pricing.

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Tools in this category

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HubSpot CRM

by HubSpot

HubSpot's free CRM covers contacts, deal pipelines and sales tools for up to two users and 1,000 contacts, with paid Sales Hub tiers priced per seat.

Pipedrive

by Pipedrive

Pipedrive is a sales CRM built around a visual deal pipeline, sold in four per-seat plans with a 14-day free trial.

Built by YourTechAI

Our own product in this category. It is listed separately from independent recommendations.

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QuoteFollow

Quoting and follow-up software for home-service businesses.