How we evaluate software

We evaluate software against the questions a business buyer needs answered before committing. The weight of each criterion depends on the reader and use case, which every commercial page defines up front.

The questions every evaluation answers

1. Who is it for, and who should choose something else? Fit matters more than feature count.
2. What does it cost, and what limits apply? Including how pricing grows with users, contacts, usage, or credits, and what the entry plan leaves out.
3. Which integrations matter? And whether they are native, third-party, or need custom work.
4. How hard is setup? Time to first value, who needs to be involved, and ongoing maintenance.
5. What are the meaningful tradeoffs? Strengths and limitations that would change a decision.
6. What are the alternatives? Including when an alternative is the better choice.
7. What should the reader do next? Try it, compare it, book a demo, or buy.

Criteria we consider

• Usefulness for the job: does it solve the stated problem well?
• Ease of use and setup.
• Pricing transparency and value, with the verification date.
• Integrations and data portability, including export options.
• Reliability, support, and documentation quality.
• Security, privacy, and data handling, based on published information.
• Regional availability, when relevant and verified.

Evidence levels

Every evaluation states which evidence it relies on: hands-on testing, documentation research, or user-reported evidence. Hands-on claims include when the product was tested and what was tested. We do not publish ratings or scores that the evidence cannot support.

Keeping pages current

Pricing and plan limits change often. Each page shows when pricing was last verified, and pages older than our review interval are flagged as possibly out of date until we re-check them.