Best pick
CRM & sales
Best CRM for real estate agents: picks for solo agents and small brokerages
The best CRM for real estate agents depends on team size and lead flow. Five picks by use case, with verified prices, limits and who should skip each.
Tool profile · CRM & sales
Lofty
Lofty is an all-in-one real estate platform that combines a CRM with an IDX website, lead generation services, AI agents and transaction tools. Prices are given on request.
Visit Lofty(opens in a new tab)by Lofty
Who it suits
A good fit for
- Agents and teams that want a CRM and an IDX property-search website from one vendor
- Teams that want paid lead generation managed inside the same platform
Consider something else if
- Buyers who want to see a price before talking to sales
- Agents who only need a contact list and reminders
Key features
- IDX website
- The vendor describes an SEO-optimized, customizable IDX website with home search that turns visitors into leads.
- Lead generation
- The vendor says it offers more than 33 lead generation methods; buyer and seller lead programs are priced separately, with a 20% ad management fee.
- CRM with AI agents
- CRM with several AI agents, unlimited contacts, email and text, and mobile apps on all tiers.
Lofty pricing
Four tiers (Agent, Team, Broker, Enterprise), all marked "Request Pricing". Lead generation is priced separately with a 20% ad management fee.
| Plan | Price | Key limits |
|---|---|---|
| Lofty Agent | Request pricing | — |
| Lofty Team | Request pricing | — |
| Lofty Broker | Request pricing | — |
| Lofty Enterprise | Request pricing | Adds single sign-on, white-label options and customizable org structure |
- The pages we read did not mention a trial or availability outside the U.S.
Evidence and scope
This profile summarizes Lofty’s pricing page and home page, read on 6 October 2026. It is not a hands-on review. Lofty does not publish prices, so we cannot compare its cost. YourTechAI has no affiliate relationship with Lofty.
Before you decide
Ask for a written quote that separates the platform fee, the website, and any lead generation spend including the ad management fee. Ask what happens to your website domain and leads if you cancel.
Our coverage of Lofty
Sources
- Lofty pricing (opens in a new tab), Lofty (accessed )
- Lofty home page (opens in a new tab), Lofty (accessed )