Use this checklist before you start a trial, and again before you pay. It works for most business software, from CRMs to AI writing tools.

Fit

  • I can describe the problem this tool must solve in one sentence.
  • I know who will use it every day, and they have seen it.
  • I know the signs that this tool is the wrong fit for us.

Cost and limits

  • I know how pricing is counted: per user, contact, task, run, credit, or word.
  • I have priced it at the team size and usage I expect in 12 months.
  • I know what the entry plan leaves out, and which features need a higher plan.
  • I know the billing currency, taxes, and whether pricing differs in my country.
  • I know what happens when the trial ends and how to cancel.

Integrations and data

  • It connects to the tools we rely on, and I know whether each integration is native or third-party.
  • I can export my data in a usable format if we leave.
  • I have read how the vendor stores and processes our data, and where.
  • For AI tools, I know how my inputs are used and who owns the output.

Setup and support

  • I know who will set it up and how long that will take.
  • I know what support is included on our plan.
  • I have tested it with real work, not only sample data.

Decision

  • I have compared at least one alternative.
  • I know the next step: trial, demo, or purchase, and who signs off.