Best pick
CRM & sales
Best CRM for real estate agents: picks for solo agents and small brokerages
The best CRM for real estate agents depends on team size and lead flow. Five picks by use case, with verified prices, limits and who should skip each.
Tool profile · CRM & sales
Follow Up Boss
Follow Up Boss is a real estate CRM built around lead intake, lead distribution and follow-up by calling, texting and email, with per-user and team-bundle plans.
Visit Follow Up Boss(opens in a new tab)by Follow Up Boss
Who it suits
A good fit for
- Real estate teams that receive leads from many online sources and need them routed to agents
- Teams of around ten agents, where the Pro plan bundles 10 users in one monthly price
Consider something else if
- Solo agents on a tight budget, since the entry plan is priced per user
- Buyers who want a public lead-generation website included in the CRM price
Key features
- Lead source integrations
- The vendor says it offers 250+ integrations with lead sources, website providers and other tools.
- Lead distribution
- Lead distribution and automations are listed as core features for teams.
- Calling and texting
- Texting is included from Grow; calling is a paid add-on on Grow and included as unlimited calling and texting on Pro.
Follow Up Boss pricing
Grow $69 per user a month (monthly billing). Pro $499 a month for 10 users. Platform $1,000 a month for 30 users. 14-day free trial.
| Plan | Price | Key limits |
|---|---|---|
| Grow | $69/user/month monthly, or $58/user/month billed annually | Lead management, automation, texting, email, mobile app; calling add-on $39/user/month ($33 billed annually) |
| Pro | $499/month for 10 users monthly, or $416/month billed annually | Additional users $49/month each ($41 billed annually); adds unlimited calling and texting, team inboxes, call reporting, personalized onboarding |
| Platform | $1,000/month for 30 users monthly, or $833/month billed annually | Additional users $20/month each ($17 billed annually); adds teams within teams and priority support |
- 14-day free trial
- Prices shown with a $ sign; the page we read did not name the currency. The vendor states no contracts or setup fees, and unlimited contacts and integrations on all plans.
- The pages we read did not state availability or pricing for Canada or other countries.
Evidence and scope
This profile summarizes Follow Up Boss’s pricing page and home page, read on 6 October 2026. It is not a hands-on review. YourTechAI has no affiliate relationship with Follow Up Boss. For a general checklist, see how to choose a CRM for a small sales team.
Before you decide
List the lead sources you use today and confirm each one connects in the vendor’s integration directory. Then price your real team size on both Grow and Pro, because the Pro bundle changes the per-agent maths once a team gets close to ten people.
Our coverage of Follow Up Boss
Sources
- Follow Up Boss pricing (opens in a new tab), Follow Up Boss (accessed )
- Follow Up Boss home page (opens in a new tab), Follow Up Boss (accessed )