Is GetResponse good for a small business’s first email workflow?
Based on its documentation, it covers the essentials; the open question is how much automation you need on the entry plan. A first email program usually has three parts: a signup form, a welcome sequence that sends automatically, and a regular newsletter. GetResponse documents all three. Starter lists a landing page builder, a welcome email series and unlimited monthly email sends. That covers a simple start.
Is the Starter plan enough?
For a single welcome sequence, the documented Starter features cover it; a second automated journey needs Marketer. The limit to plan around is automation. Starter lists one custom automation workflow. Marketer lists unlimited workflows plus advanced segmentation, abandoned cart recovery and sales funnels. Write down every automated journey you expect to need in the next year. If the list has more than one item, price Marketer from the start rather than upgrading under pressure later.
How to use the trial well
The trial is 14 days, which is short for a newsletter that sends weekly. Use it deliberately:
- Import a small, consented test segment rather than your whole list.
- Build the welcome sequence you will really use, with your own copy.
- Set up the signup form or landing page on a test page of your site.
- Send a test campaign to colleagues across different email apps and check how it displays.
- Before the trial ends, check the price for your actual list size on the pricing page.
Cost drivers
- List size: the page did not state the contact count behind its displayed prices, so get a quote for yours.
- Billing period: monthly and annual rates were displayed separately.
- Plan tier: automation limits are the most likely reason to need Marketer.
Other options
Brevo offers a free plan limited to 300 emails a day and describes paid plans by sending volume; check whether contact count also affects the plan you need. See GetResponse vs Brevo and our guide to evaluating email marketing software.
Strengths and limitations
Strengths
- Starter lists unlimited monthly email sends, a welcome email series and a landing page builder
- Marketer lists unlimited automation workflows, advanced segmentation and abandoned cart recovery
- A 14-day trial of premium features is offered
Limitations
- Starter lists only one custom automation workflow
- The pricing page did not state the list size behind its displayed prices
- Card requirements for the trial were not stated on the pages we checked
GetResponse pricing
Starter, Marketer and Creator prices depend on plan, billing period and list size; Enterprise is custom. We do not quote prices because the page did not state the list size behind the displayed prices.
| Plan | Price | Key limits |
|---|---|---|
| Starter | Not quoted (see pricing page) | Unlimited monthly email sends; welcome email series; 1 custom automation workflow; landing page builder |
| Marketer | Not quoted (see pricing page) | Unlimited automation workflows; advanced audience segmentation; abandoned cart recovery; sales funnels |
| Creator | Not quoted (see pricing page) | Website builder; course creator for up to 500 students; webinars |
| Enterprise | Custom pricing | Dedicated IP address; SSO; SMS marketing; premium, priority support |
- 14-day free trial of premium features. The pages we checked did not say whether a card is required.
- Prices were displayed in dollars with separate monthly and annual rates.
Alternatives to consider
Brevo
by Brevo
Brevo is a marketing platform for email campaigns and automation, with SMS and WhatsApp available depending on plan, and a free plan limited to 300 emails a day.
How we researched this
Documentation researchBased on GetResponse's official pricing and features pages, checked on 4 October 2026. We did not use GetResponse hands-on. Fit judgments are editorial reasoning from documented plan features.
We did not test this product hands-on for this article.
Sources
- GetResponse pricing (opens in a new tab), GetResponse (accessed )
- GetResponse features (opens in a new tab), GetResponse (accessed )
Common questions
- Is one automation workflow on Starter enough?
- For a single welcome sequence, possibly. If you plan separate journeys, such as a welcome series and an abandoned-cart flow, the pricing page lists unlimited workflows on Marketer.
- Does GetResponse have a free plan?
- The pricing page we checked did not show one. It offers a 14-day free trial of premium features.