Email marketing
ActiveCampaign vs Mailchimp: which fits a small business in 2026?
ActiveCampaign vs Mailchimp compared from official pages: free options, 2026 prices, automation limits, CRM features, contact billing and UK pricing.
Tool profile · Email marketing
Email marketing with campaigns, reporting and paid marketing automation flows.
Free: 250 contacts, 500 monthly sends and 250 daily sends. Marketing Automation Flows are not included on Free.
The official plan table lists up to 250 contacts, 500 monthly sends and 250 daily sends on Free. It also lists one seat and one audience. Marketing Automation Flows are not included on that plan. A free account can therefore be useful for evaluating campaigns without establishing whether your automation will work.
Count the steps your journey needs and compare the paid tier that supports them. Essentials is listed with up to four flow steps; Standard and Premium have different capabilities. Confirm the exact triggers, actions and limits in the current account before buying. We have not tested these flows or measured their results.
Compare quotes at the same contact count and sending frequency. Review which contact statuses count toward the bill, what happens above a limit, and the price after a trial or introductory offer. A discounted first-month figure is not the ongoing software cost.
See Brevo vs Mailchimp for the free-plan and automation trade-off. Use email automation examples to design a journey and the email software guide to evaluate both vendors.
Start with the official help for your exact flow and account. This profile explains plan boundaries; our email automation examples provide planning drafts rather than tested Mailchimp setup instructions.
Email marketing
ActiveCampaign vs Mailchimp compared from official pages: free options, 2026 prices, automation limits, CRM features, contact billing and UK pricing.
Email marketing
Compare Brevo and Mailchimp on free sending limits, automation, stored contacts and paid-plan requirements, with a small-list example and trial steps.
Email marketing
Compare email marketing platforms for small business by newsletters, automation, free limits, list growth and the plan that runs your actual journey.
Email marketing
Mailchimp alternatives for small business, matched to your reason for leaving: free limits, automation, cost or support. Prices from official pages.
Email marketing
Plan welcome, nurture, post-purchase and re-engagement email automations with triggers, timing, exit rules, useful metrics and practical software checks.