Tool profile · Email marketing

Mailchimp

Email marketing with campaigns, reporting and paid marketing automation flows.

Who it suits

A good fit for

  • Small lists evaluating campaigns and paid email automation

Consider something else if

  • Users expecting automated marketing flows on the Free plan

Key features

Free campaign limits
Free has both monthly and daily send limits.
Automation flows
The plan table lists no Marketing Automation Flows on Free; paid capabilities vary.
Contact pricing
Quote the selected contact tier and read the counting rules.

Mailchimp pricing

Free: 250 contacts, 500 monthly sends and 250 daily sends. Marketing Automation Flows are not included on Free.

    Pricing verified Source (opens in a new tab)

    Mailchimp Free is a limited campaign plan

    The official plan table lists up to 250 contacts, 500 monthly sends and 250 daily sends on Free. It also lists one seat and one audience. Marketing Automation Flows are not included on that plan. A free account can therefore be useful for evaluating campaigns without establishing whether your automation will work.

    When Mailchimp automation changes the purchase

    Count the steps your journey needs and compare the paid tier that supports them. Essentials is listed with up to four flow steps; Standard and Premium have different capabilities. Confirm the exact triggers, actions and limits in the current account before buying. We have not tested these flows or measured their results.

    Contacts and renewal prices

    Compare quotes at the same contact count and sending frequency. Review which contact statuses count toward the bill, what happens above a limit, and the price after a trial or introductory offer. A discounted first-month figure is not the ongoing software cost.

    See Brevo vs Mailchimp for the free-plan and automation trade-off. Use email automation examples to design a journey and the email software guide to evaluate both vendors.

    If you need a setup walkthrough

    Start with the official help for your exact flow and account. This profile explains plan boundaries; our email automation examples provide planning drafts rather than tested Mailchimp setup instructions.

    Our coverage of Mailchimp

    Best pick

    Email marketing

    Best Email Marketing Software for Small Business

    Compare email marketing platforms for small business by newsletters, automation, free limits, list growth and the plan that runs your actual journey.

    Sources

    1. Mailchimp Marketing pricing and plan comparison (opens in a new tab), Mailchimp (accessed )