Tool profile · Email marketing

ActiveCampaign

Email marketing and marketing automation with plan-specific action limits, segmentation and optional CRM capabilities.

Who it suits

A good fit for

  • Businesses mapping several conditional customer journeys

Consider something else if

  • Buyers assuming every CRM or AI capability is included in the email plan

Key features

Action limits
Starter lists five actions per automation; Plus lists unlimited actions.
Segmentation
Segmentation capabilities vary by plan.
CRM add-ons
Pipelines and sales engagement are listed as additional capabilities; confirm the required package.

ActiveCampaign pricing

Starter lists five actions per automation; Plus lists unlimited automation actions. Price depends on contacts, plan, billing and add-ons.

    Pricing verified Source (opens in a new tab)

    Start with the automation limit

    ActiveCampaign’s pricing page lists five actions per automation on Starter and unlimited automation actions on Plus. Count sends, waits and other required actions according to the vendor’s rules before selecting an entry plan. A five-email design may need more than five actions once delays and conditions are included.

    Price the complete setup

    The public page returned unfilled starting-price fields in our check, so we do not quote an unverified paid amount. Obtain the price at your contact band, preferred billing period and required feature tier. CRM pipelines, sales engagement, SMS and some AI capabilities can involve additional packages. Save the quote and renewal assumptions rather than relying on a generic starting price.

    A focused evaluation

    Map one journey: a subscriber requests a guide, receives a welcome email, clicks an interest link and is routed to a relevant offer. Add an exit condition when they buy or unsubscribe. Then inspect what happens to someone who enters twice. This is a proposed trial, not an experiment we ran.

    Compare ActiveCampaign vs Kit if a creator email platform is also shortlisted. Our automation examples help define the design, while the email buying checklist helps compare the actual plans.

    Our coverage of ActiveCampaign

    Best pick

    Email marketing

    Best Email Marketing Software for Small Business

    Compare email marketing platforms for small business by newsletters, automation, free limits, list growth and the plan that runs your actual journey.

    Sources

    1. ActiveCampaign pricing and automation limits (opens in a new tab), ActiveCampaign (accessed )