Email marketing
ActiveCampaign vs Kit: how much automation do you need?
Compare ActiveCampaign and Kit by automation actions, creator workflows, contact pricing and add-ons, with a practical journey and a focused trial plan.
Tool profile · Email marketing
Email marketing for creators with broadcasts, audience tagging, forms and digital-product sales.
Free supports up to 10,000 subscribers; paid plans scale with subscribers. Creator adds unlimited visual automations and email sequences.
Kit is the current brand for the email platform previously called ConvertKit. Older searches for ConvertKit pricing, its free plan or ConvertKit cost should therefore be checked against current Kit plans. A legacy tutorial can use outdated plan names and limits.
The official pricing page lists a Free plan for up to 10,000 subscribers, with broadcasts, forms and landing pages. Paid pricing depends on subscriber count and billing period. Creator adds unlimited visual automations and sequences; Pro adds further capabilities. The Free subscriber allowance alone does not prove it supports every automated journey.
At the 1,000-subscriber selection we checked, Creator displayed a rounded $33 monthly equivalent and a $390 annual invoice. Use the annual invoice when budgeting: a rounded display multiplied by twelve can differ from the actual charge. Reprice at your projected list size before committing. Fees for selling products are separate from the email subscription; check those terms if commerce is part of your plan.
For a newsletter, test signup, a broadcast and one audience segment. For a course launch, also test your welcome sequence, interest tags and the rule that stops promotions after a purchase. Record which plan each part requires.
Compare Kit vs MailerLite for newsletter and small-business fit, or ActiveCampaign vs Kit when branching automation is the decision. Our email automation examples show what to build first.
This is a documentation-based profile, not a hands-on review. We have not measured delivery rates or revenue outcomes. Use the current vendor documentation and your own trial to decide.
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